This demo gives the user the option to search for a particular topic (out of a list of topics available), then upon seeing the results, the option to search for the same topic in other manners or with another ‘account’. So, the user can see how the search results change based on the language or wording of the query (e.g. Kıbrıs vs. Κύπρος, scientist vs. woman scientist) as well as the impact of the user’s profile (e.g. age, gender, location) on the results chosen.